Shame on the Milwaukee ad against co-sleeping

Recently Milwaukee ran a provocative ad against co-sleeping. The ad was beyond sickening to us, and we support the other mothers outraged by this ad. Our families are truly saddened by such judgmental, assuming, close-mindedness as well as false advertising. Several of us WiseMommies co-slept with our children in a family bed. Thankfully, our German husbands were open and educated on this matter. Our co-sleeping experiences have been fantastic and more information on how we developed this will come in further posts. A short why conclusion from both WiseMommies follows below:

Wisemommies Anna: After experiencing that our son is a light sleeper, we consulted baby books for co-sleeping, but that was a very bad mistake! All of those books preached, ‘Don´t take your baby into your bed’. Going forward, I listened to my motherly instinct as well as the advice of our Canadian doctor to co-sleep. From that night on, we all slept better and caught up on those sleepless nights. We slept so happily together and still do when our son comes over at night. I could tell that hearing my breathing actually stimulated his breathing impulse, he breathed with me! Sleeping with our son opened our hearts and minds to the fact that there are many nighttime parenting styles. Parents need to be sensible and use whatever arrangement gets all family members the best night sleep. While it’s nice to have the bed back to ourselves, we remember when our family bed was complete, and still get to experience that, now and then, when our son decides to come to our bed at night. Oh, and the whole transition from crib to bed, didn’t/don’t have that with co-sleeping!!

My side note: New studies reveal that babies breathe better when sleeping next to mom than when sleeping alone. Babies breathing and their heart rate are more regular during shared sleep. Most families throughout the world sleep with their infants. Why is this taboo in the American culture/society?

Wisemommies Beth: My German sister/brother-in-law co-slept and my husband comes from a co-sleeping family. I always thought she was crazy, and we would not be the family that would co-sleep. However, I was also determined to succeed in breastfeeding. My sister-in-law had my precious nephew shortly before me, and I listened to her wonderful and funny stories of co-sleeping. I often wondered if I would have those same experiences if I didn’t co-sleep. Good that we stay open-minded As, I’ve said before, I’m a big believer in adopting different cultural practices

My son was born over 9pounds and came out an eating machine. He wanted 9-10 feedings a day and he took 45minutes to 2 hours for each feeding. No he didn’t nap while feeding, he is just a slow eater…still is! We ended up co-sleeping just so I could get sleep in while still being able to feed and sleep. It worked, and even after he weaned from night feedings, he wanted to sleep in the family bed. We really ended up enjoying this experience and everyday at 6am, our son still wakes up and wants in the family bed for the last 1-2 hours of sleep and cuddling. Look how well he sleeps in our bed…just like daddy We also safely co-slept with our twins. 

We also love the response from the blog, babble 





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3 thoughts on “Shame on the Milwaukee ad against co-sleeping”

  1. Personally, after reading this article I have to question whether you are so wise after all.
    What qualifies you to say that co-sleeping with a baby is safe when literally thousands of highly educated and experienced experts say that your wrong?
    As a nurse who has had to deal with the results of SIDs I totally support the ads.
    Are they shocking? Yes, they need to be.
    Does Dr. Sears think co-sleeping is OK-? Yes he does, but literally thousands of other doctors disagree? In fact, it is the position of the AHA and AAP that co-sleeping is unsafe.What about the studies Dr. Sears talks about? As they say, the devil is in the details. You need to look at large, well run studies done here in the US. We need to research that takes into consideration that most Americans are obese, many use medications and other sleep aids and that we sleep on soft, fluffy beds and not a thin mat.

  2. So your saying that your prefer Dr. Sears over the American Academy of Pediatrics AND the American Heart Association? Is that choice based on science or the fact that he supports your emotional choice and your past actions?
    Just tell me this, what do you lose if instead of having you baby in bed with you, you put your baby in a bassinet next to the bed? The baby is 18 inches away. You can still reach out and touch them at any time. You can hear them just as well and you eliminate all the concerns of sleeping with your baby!
    So why not be safe-just in case.
    Finally, how are you going to feel if you stand here and say I am wrong and someone your know, maybe even a family member, dies from SIDs, How will you live with yourself?
    By the way, you do realize that literally thousands of babies die every year because mothers choose to listen to “motherly instinct” over facts and hard evidence.

  3. Hi James,

    Thank you for your feedback James. We are always interested in others opinions. Our babies did sleep in a bassinet next to our bed until they outgrew them by weight and size. Also, many family beds, like we mention our husbands being educated with (many Europeans and Japanese are), are shaped differently than the American beds for co-sleeping.

    Our choices are based on emotional choices as well as facts which facilitate breastfeeding (reducing possibility of SIDS). Also, one of us wisemommies was actually told by her Canadian doctor to start co-sleeping in order to assist with the breathing of her child. We always put the safety of our children above everything.

    We agree with you, and the ad, that it can also be dangerous if not done right. There are two kinds of co sleeping, that conscious decision made by highly attentive parents, and that coming from factors such as fatigue from partying or drinking. The highest co sleeping/ breastfeeding nations rank with half the US infant death rate (and negligible SIDS rates). It doesn’t matter how it would happen that a child died, whether from SIDS, or not, we would be devastated. A death of any child is unbearable. Thank you for bringing to our attention that not everyone is understanding all the facts for co-sleeping. Therefore, we will be adding more posts regarding facts and how to safely co-sleep.

    The Neurologist, who is backing our blog, deals with children through sleep disorders, brain aneurisms, epilepsy, and SIDS. Dr. Kirk is actually part of many other doctors looking into another possibly of SIDS regarding serotonin receptors in the brain stem. If these studies turn out to be factual, then safe co-sleeping could be the biggest benefit to decreasing SIDS.

    On another note, when my pediatrician and the AAP told me to change my rear-facing seat to forward facing at 1 year, I disagreed based on other standards worldwide. Months later, the AAP caught up to my research and changed their standards. We wisemommies listen to facts and research worldwide not just from the US. Sadly, the AAP takes too many of their facts from US markets trying to make a profit such as the crib industry for SIDS…..instead of teaming up more with worldwide research.
    When new facts come out about SIDS and serotonin receptors in the brain stem, remember that you heard it first hereJ Many thanks again for your feedback,


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